C’BEZT and Edufarmers Social Collaboration for Stunting Prevention
Rp25,248,000
Raised in Donations
1,720
Eggs Distributed to Beneficiaries
11
Children Supported through Nutrition Intervention Programs
Background
Stunting remains one of the most critical public health challenges in Indonesia, affecting children’s physical growth, cognitive development, and future productivity. Despite ongoing national efforts, many families still face limited access to nutritious food and education regarding proper child nutrition. Recognizing the importance of collective action, Edufarmers through the #ZeroStunting program collaborated with C’BEZT to create an accessible and community-driven fundraising initiative. By integrating social impact into everyday consumer purchases, the partnership encouraged broader public participation in supporting children at risk of stunting.
Solution
The collaboration introduced a donation-based campaign through the sale of “Paket Peduli” at selected C’BEZT outlets. A portion of every package sold was allocated to support #ZeroStunting programs implemented by Edufarmers. The initiative combined: Public awareness campaigns about stunting and child nutrition Community participation through everyday purchases Fundraising to support nutrition intervention programs for children Cross-sector collaboration between nonprofit and private sector partners This approach allowed customers to directly contribute to stunting prevention efforts while purchasing meals, making social impact more accessible to the public.
Result
## Results The collaboration successfully strengthened public participation in stunting prevention efforts while expanding awareness about the importance of child nutrition in Indonesia. Through the fundraising campaign, the initiative was able to provide direct nutritional support for children and families in need, demonstrating how collective action between the private sector and nonprofit organizations can create meaningful social impact toward achieving Indonesia #ZeroStunting.
